Kidrobot & Sega announce partnership for Sonic the Hedgehog anniversary

Today Kidrobot and Sega announced a partnership launching this year for Sonic the Hedeghog’s 25th anniversary! Starting off with a Sonic the Hedgehog blind box mini series coming in Winter of this year, along with a blind box keychain series and a medium figure. Full details and more below from their press releases.

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BOULDER, CO- July 13, 2016- Kidrobot is proud to announce a new partnership with SEGA, launching in 2016 that includes a line of Sonic the Hedgehog collectables.

In celebration of Sonic’s 25th Anniversary, the collection features the blue blur captured in various game moments throughout his illustrious career. Launching Winter 2016, the line includes a Sonic the Hedgehog Blind Box Mini Series, a Sonic the Hedgehog Blind Box Keychain Series and a Sonic the Hedgehog Medium Figure.

“Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand,” said Allen Richardson, Kidrobot’s Vice President of Product and Marketing, on the project.

“This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership,” said Ivo Gerscovich, Chief Brand Officer-Sonic, and Sr. Vice President of SEGA of America.

The collection will release in stores and on later this year.


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