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Madefire Targets Gaming for Future Expansion


Madefire Targets Gaming for Future Expansion, Adds Industry Veteran Jon Middleton to Executive Team as Chief Revenue Officer


Madefire to expand portfolio, adding game based properties to its cutting-edge reading experience following success of Motion Book series




Emeryville, CA, July 5th, 2017 Madefire, the new standard in digital comics and innovator of the Madefire app and Motion Book format, announced today an initiative to expand its portfolio of content, targeting gaming as an ideal fit for its popular platform following the recent success of the Motion Book series.


Madefire has also announced that industry veteran Jon Middleton has joined the Company as Chief Revenue Officer in a bid to further partner with popular gaming properties for use in future digital comics and Motion Books.


Middleton has held several executive level leadership roles over his 20 years within the gaming industry, specializing in negotiating content development and licensing agreements with gaming’s biggest and most recognized brands. Charged with adding value to the business through partnerships with franchises suitable for use on its unique platform of digital comics and Motion Books, Middleton has been brought on board to grow the business throughout 2017 and beyond.


Ben Wolstenholme, Founder and CEO of Madefire commented “We’re very excited to have Jon lead the business team here at Madefire. He’s a very senior hire and comes to us with a stellar network and unique experience in building content and technology companies. Jon’s experience in the gaming sector is particularly exciting as it’s one of the fast-growing areas for us with studios like Blizzard Entertainment, and publishers like Disney® making Motion Books to build their franchises and engage with more eager users”.


Commenting on his new role, Middleton added, “Madefire is a leader in fusing the art form of comics with modern technology in a way that is unique and accessible to all and I’m excited to be joining the company in this pivotal period of growth. Gaming and comic books have always shared a mutual fan base and I am excited at the prospect of bringing the two worlds ever closer in a way that I believe will delight fans and do justice to the key entertainment franchises we are already working to bring on board.”


The award-winning Madefire app is the #1 featured and best-rated app in the Apple® App Store books category. Following their high-profile launch on Apple TV™, Madefire recently launched the free Madefire App for Oculus Gear VR, extending the Motion Book experience to an entirely new realm with Motion, Sound and the ability to see the story in 3D whilst being totally immersed in a 360-degree environment.  


About Madefire

Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a Media and Technology company, and creator of the award-winning Madefire App. Madefire provides Creators and Publishers the cutting-edge publishing platform, ‘Motion Book Publisher’, which enables a digital-first approach to publishing cross-platform in multiple formats. www.madefire.com.


About Motion Book Publisher

Motion Book Publisher is a browser-based publishing platform created by Madefire Inc. Motion Book Publisher is designed for all types of visual books; including comics, graphic novels, childrens’ books, manga and illustrated books. Motion Book Publisher enables Publishers and Creators to master their digital library once and distribute across multiple platforms and file formats. Built from the same platform as Madefire’s award-winning app, Motion Book Publisher takes a digital-first approach that enables a benchmark end-user experience from phone through to tablet, television and headset – resulting in a future-proofed digital library.



Madefire’s partners and clients include:

Apple, Archie, Blizzard Entertainment, Boom! DC, Deviant Art, Framestore, Hasbro, IDW, Kodansha, Microsoft, Stan Lee/POW Entertainment, TNT, Twentieth Century Fox and Valiant


Download the Madefire App for free:

Android, Apple, Windows, HTML5, Xbox & Oculus Gear VR

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